Clenton Sales Velarde officially debuted his latest collection, Elevé, during the Threads of Tradition fashion showcase at the Kasadyaan Festival 2025. Hailing from Alabel, Sarangani Province, Velarde infused the collection with a bold interpretation of the future—reimagining what lies ahead for both local and national fashion landscapes.
Known for his fearless creativity, Velarde’s Elevé is a striking fusion of forward-thinking design and cultural reverence. While the silhouettes and styling speak to innovation and modernity, the collection remains deeply rooted in heritage, featuring traditional patterns and bold textile motifs that pay homage to his local roots.
Velarde is the founder and creative force behind Clenton Velarde Couture and Apparel. He currently serves as Vice President of the Sarangani Council of Fashion Designers and is an active member of the Fashion Designers Guild of GenSan. His work has been featured on numerous fashion and cultural platforms, including the 2nd Arise Mindanao, Pearl of Sarangani, and Habi KADAYAWAN 2023.
In an online interview, Velarde opened up about fashion inspirations, artistic influences, and his aspirations for the future. With his unique blend of tradition and innovation, Velarde continues to shape the evolving narrative of Mindanao fashion—one collection at a time.
GVA: What inspires your designs, especially those rooted in Alabel’s local culture and traditions?
CSV: My designs vary in terms of inspiration. For creative attire, I’m drawn to unique structures and vibrant color combinations. When it comes to couture, I always incorporate traditional themes into my patterns, especially in my modern interpretations of indigenous garments. Most of these patterns are either Blaan-inspired or Moro-inspired. I also seek inspiration from other fashion media and build something original from that influence.
GVA: Can you walk us through your creative process, from concept to final costume?
CSV: My high fashion collections usually draw inspiration from the internet, magazines, and any compelling fashion features I come across. I also turn to fashion show series like Project Runway to learn new techniques and approaches.
One specific project that was inspired by an episode of Project Runway was my Habi Kadayawan collection entry in 2023. I also explore current fashion trends through fashion icons and platforms like Pinterest. Once I’ve gathered enough inspiration, I begin sketching my ideas and move forward with execution after sourcing the necessary materials.
For embellishments, I often use beads and indigenous materials—especially in my costume designs—to add cultural depth and texture.
GVA: How does being from Alabel influence your artistic vision?
CSV: As a designer from Alabel, it was difficult at first to get my creations recognized. Designing creative attire became my stepping stone—many pageants and festivals chose me as their creative designer, which helped me gain regional and even national recognition. I believe my art is important because it bridges cultures. However, navigating this space comes with challenges, especially when it comes to ethics and cultural boundaries. Still, I make sure that the culture I represent is portrayed with accuracy and respect.
GVA: What messages do you aim to convey through your festival costumes?
CSV: One secret element I include in my creative costumes is the element of surprise. Beyond eccentric structures and bold color combinations, I ensure there’s a wow factor during presentation. I also make sure that each design carries depth—both in symbolism and cultural meaning. I always aim to represent my roots and showcase the local landscape. But as a designer still considered “local,” breaking into the broader fashion scene remains a challenge. That’s why I join contests and competitions—to elevate my skills and vision, and to continuously raise my standards rather than stagnate.
GVA: What was your first breakthrough as a designer?
CSV: So far, my biggest breakthrough was joining Habi Kadayawan. I had been competing at the provincial and regional levels, and it started to feel repetitive. Fortunately, I was selected as one of the top 12 designers and had the opportunity to showcase my work there. That experience opened doors for me, including invitations to other fashion exhibits in Davao. It expanded my network and sharpened my vision.
GVA: What advice would you give to aspiring fashion designers from small towns?
CSV: If I were to advise young artists like myself, it would be to take educated risks. Before diving deep, always ask yourself about the purpose and the impact your work might have on the community. My creations and exhibitions are always rooted in the local setting. True relevance comes from a strong foundation—letting people see the beauty of our culture and helping them believe in it. That’s the principle I always hold onto when I design.
GVA: Are there any upcoming projects or collaborations you’re excited about?
CSV: For now, my upcoming projects are at the local level, and you’ll see them in future festivals and events in the region. People who know my work can usually recognize my entries. I’ve also been collaborating with emerging designers in the region. In fact, during the last Kasadyaan Festival, I worked with GenSan-based designer Ryan Horcerada and South Cotabato’s Bea Rosales for the Threads of Tradition cultural fashion show.
GVA: If you could showcase your work internationally, what story would you want to tell?
CSV: Hopefully, if given the opportunity to reach the international stage, I would proudly represent the essence of being Filipino—our culture, our stories, our history, and our narratives. More than anything, I want my designs to make my country proud and spark a sense of pride in every Filipino.
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